The Los Angeles Rams will look to win Sunday’s Super Bowl and with it the hearts of Los Angeles sports fans, who are still warming to the franchise after it returned to LA six years ago.
AS EnglishReutersUpdate: Feb 13th, 2022 17:37 EST
ALAN DEVALLREUTERS
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Under the bright lights and lofty expectations of Hollywood, the LA Rams will look to win Sunday’s Super Bowl and with it the hearts of Los Angeles sports fans, who are still warming to the franchise after it returned to LA six years ago.
The Rams departed in 1995 after 49 years and spent 21 seasons in St. Louis before returning to begin the arduous process of rebuilding a fanbase in LA’s crowded sports marketplace.
There's more to the story. #SBLVI pic.twitter.com/3EGVuwlLMe
— Los Angeles Rams (@RamsNFL) February 7, 2022
Their return has been no stroll down the red carpet.
In their first season back, they managed just four wins as quarterback and number one draft pick Jared Goff struggled.
Two seasons later they made Super Bowl 53 but their offense failed to fire as they fell 13-3 in a dispiriting loss to the Patriots.
This season, the team shifted firmly into “win now” mode, replacing Goff with the more experienced Matthew Stafford.
All-Pro wide receiver Odell Beckham Jr. and Super Bowl MVP linebacker Von Miller were also added to a roster that includes three time Defensive Player of the Year Aaron Donald and breakout receiver Cooper Kupp.
Full screen
Feb 10, 2022; Inglewood, CA, USA; The Super Bowl LVI roman numerals are seen at SoFi Stadium. The Los Angeles Rams will play the Cincinnati Bengals on Feb. 13, 2022. Mandatory Credit: Kirby Lee-USA TODAY SportsKirby LeeUSA TODAY Sports
The team got another boost this season when they were finally able to play in front of fans in the new, $5.5 billion SoFi Stadium, the site of Sunday’s game.
Getting LA fans onside
San Francisco supporters flooded the stadium at the NFC Championship game, but the Rams overcame the sea of red and gold to beat the 49ers and reach the Super Bowl.
Now they will look to deliver a championship to the city in the hopes of standing shoulder to shoulder with beloved LA franchises like the Lakers and Dodgers.
Check out these famous fans decked out in Rams gear! 💙💛💙💛 https://t.co/RGW8y76Rz6
— TMZ (@TMZ) February 12, 2022
“I think there are a lot of reasons for this city to be excited about this team,” Rams head coach Sean McVay said this week.
“We’ve got great players, and it’s a fun brand of football that you’re seeing them play. LA is a city of champions. They like winners, and that’s something that our players embrace and love.”
Rams looking to emulate 2000 win
The Rams franchise has only claimed one Super Bowl win and that was during their time based in St.Louis as they overcame the Tennessee Titans (23-19) in the final game staged in Atlanta (Georgia) in January 2000.
